More Than Cold Drip 不止冰滴

Branding & Identity

Brand Strategy

Brand Guideline

Enviromental Graphics

More Than Cold Drip is a distinguished ice drip coffee brand in the city of Tainan, showcasing the fluidity and malleability of drip coffee. The brand epitomizes a bold and enterprising approach towards discovering the enigmatic path of life.
The logo was designed to characterize a typographic composition, where the letters incorporating flowing imagery, symbolizing the dynamic malleable nature of drip coffee, the rounded shape of water drops to express the essence of constant experimentation and evolution. For the post-processing, hot stamping foil was employed to emulate the refreshing impact of ice droplets. The overall color palette is large and uncomplicated, accentuating the brand's refined and sophisticated character.

Year

Client

AGCY

CD

D

PM

ID

P

PHOTOG

Awards

2022

Gong Sang Studio

Graphic Dpt

Billy Cheung

Yuhsuan Huang

Abby Wang

Minhao Tu

The Print Insititue 印研所

Final_Final Studio

London Design Award – Gold

MUSE Design Award – Gold