More Than Cold Drip 不止冰滴
Branding & Identity
Brand Strategy
Brand Guideline
Enviromental Graphics
More Than Cold Drip is a distinguished ice drip coffee brand in the city of Tainan, showcasing the fluidity and malleability of drip coffee. The brand epitomizes a bold and enterprising approach towards discovering the enigmatic path of life.
The logo was designed to characterize a typographic composition, where the letters incorporating flowing imagery, symbolizing the dynamic malleable nature of drip coffee, the rounded shape of water drops to express the essence of constant experimentation and evolution. For the post-processing, hot stamping foil was employed to emulate the refreshing impact of ice droplets. The overall color palette is large and uncomplicated, accentuating the brand's refined and sophisticated character.
Year
Client
AGCY
CD
D
PM
ID
P
PHOTOG
Awards
2022
Gong Sang Studio
Graphic Dpt
Billy Cheung
Yuhsuan Huang
Abby Wang
Minhao Tu
The Print Insititue 印研所
Final_Final Studio
London Design Award – Gold
MUSE Design Award – Gold