More Than Cold Drip
More Than Cold Drip is a distinguished ice drip coffee brand in the city of Tainan Taiwan, showcasing the fluidity and malleability of drip coffee. The brand epitomizes a bold and enterprising approach towards discovering the enigmatic path of life.
Client
More Than Cold Drip
Category
Brand Identity
Brand Strategy
Brand Guideline
Enviromental Graphics
Sector
Beverage
Year
2022
The logo was designed to characterize a typographic composition, where the letters incorporating flowing imagery, symbolizing the dynamic malleable nature of drip coffee, the rounded shape of water drops to express the essence of constant experimentation and evolution.
For the post-processing, hot stamping foil was employed to emulate the refreshing impact of ice droplets. The overall color palette is large and uncomplicated, accentuating the brand's refined and sophisticated character.
Credits
Client
More Than Cold Drip 不止冰滴
Agency
Graphic Dpt
Creative Direction
Billy Cheung
Design
Yuhsuan Huang
Design
Yutung Wang
Project Management
Abby Wang
Spatial Design
事作制所 Assiduous Design
Printing
全力印刷 Full Print
Photography
abso studio
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