Brand identity for SHIO, a Japanese yakitori restaurant in Hong Kong.

Located in the finance hub of the city Central, SHIO offers a unique blend of experience, encompasses the original tastes of Japanese yakitori.

The naming was an initiation from the Japanese word "salt",  it was derived from the Japanese words "shio" (塩) meaning salt and "yaki" (焼) meaning barbecue. In the Japanese language, SHIO (しお) has the meaning of "salt", it is the fundamental ingredient for seasoning in cookery.

As a sensational touch, the brand identity is defined by a logo mark of graphic and type pronounced by the modeling of a castor with pepper and salt. The brand identity is extented across print, packaging and interior to create a initmate and peaceful atmosphere that brings customers a perfect escape from the city's hustle.