Épais
𡛂蓓
Épais is a newly found health and beauty concept, as its establishment of a hair salon combined with scalp care center. Through its detailed analysis of scalp health, decluttering from daily hair product consumptions, Épais offers deeply layered scalp care treatments with its organic product lineup. The task was to emphasize the brand's voice: introducing a new and unique market competitor.
Client
Épais Ltd.
Category
Brand Identity
Brand Strategy
Environmental Graphics
Sector
Health & Wellness
Year
2019
Designed with the brief of the newly approach to the market, our approach was to align with the company’s goal of providing an aesthetic environment, for connection with customers. In response to their tagline of "Hair beauty—Hair growth—Real beauty", gaining healthy scalp begins from styling, with building a health body, results in true beauty. The identity system was formed by minimal visual elements, to project the brand's voice.
Hair loss has been a common disorder in men and women, with a reported incidence of high general population. Épais is a scalp treatment center that offers an alternative solution beyond hair transplantation, with an innovative approach focus on hair and nutrition.
Credits
Client
Épais Ltd.
Agency
Daedalustudio
Creative Direction
Billy Cheung
Design
Alice Tsang
Project Management
Wind Hui
Copywriting
Augustine Huang
Spatial Design
Sino Trend Engineering Ltd.
Printing
L Force Printing
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