Big Brother is Watching You
The crossover collaboration between the two young fashion brands, Ginger Store and LEUR'EM, takes an approach to the eclecticism and practice of New Age, in a spiritual yet minimal way.
Client
Ginger Store
Category
Visual Identity
Fashion
Product Design
Sector
Fashion
Year
2018
We took the well known quote, Big Brother is watching you, originally from George Orwell's Nineteen Eighty-Four as a means of controlling and suppressing the will of the populace. In this case to be a metaphor of looking after ourselves from a higher level perspective, transforming ourselves to be better selves.
The campaign was designed to contain merchandises — embroidered t-shirts, large print t-shirts, tattoo stickers and postcards. Together with the products, in-store decorations were setup to comply with the visual identity.
Credits
Client
Ginger Store
Agency
Daedalustudio
Creative Direction
Billy Cheung
Design
Cyrus Lee
Design
Venus Cheung
Project Management
Yvonne Tam, Ken Ma
Model
Venus Cheung
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